Range Rover Evoque Characteristics
In July 2011, Land Rover launched a compact environment friendly luxury crossover SUV called the Range Rover Evoque in three and five door crossover and two door convertible body styles fitted with two-wheel and four-wheel drive technology initially. The five door Evoque and three door Evoque Coupe were the two variants in this series and were available in four trim levels such as ‘Pure’ that focused on being the minimalist version, ‘Prestige’ with luxury options, ‘Pure Tech’ and the ‘Dynamic’ that aimed at better performance. Aimed at the urban market this variant had lesser CO2 emissions and had enhanced fuel economy. Although the vehicle built was smaller compared to its predecessor, it was well appreciated due to features all the benefits of a Range Rover in a compact SUV form. It was assembled in Halewood plant in UK, Changsu plant in China and Pune in India.
Range Rover Evoque featured a wheelbase length of 104.7 inches (2660mm) and were available with transmission control systems ranging from 6-speed Getrag M66EH50 manual, 6 speed Aisin AWF21 automatic to the 9 speed ZF Friedrichshafen 9-HP automatic. Other positive features included lightweight construction, biofuel compatibility, removable carbon composite roof panels, regenerative brakes, stop-start system and the electric rear axle drive (ERAD) parallel hybrid powertrain system. ERAD rendered greener efficiency by reducing CO2 emissions by about 20%. The popular Terrain Response system was also integrated in this variant and there were other modifications too such as dual-pocket headlamps, raked roof line, clamshell bonnet, ambient interior lighting, three dimensional LCD display, aluminium centre console, seats with open framework, additional storage capacity and ‘floating’ roof which made it visually appealing.
Rather than using a basic body on frame design, the Evoque featured a modern unibody structure for better handling and driving quality which was favored much by on road users. This was a four seater variant with plush interiors with cabin length fixed sun roof and an 8 inch touch screen, mood lighting, push button start system was offered in a myriad of 12 interior color selections contrasting with three optional roof treatments with wood and metal trims and optional five exterior cameras for better off road visibility. The nine-speed Evoque with automatic transmission was launched at the Geneva Motor Show and was specially intended for better comfort, acceleration and efficiency in harsh off road conditions. The popularity of Evoque was such that there was also a debate as to the striking resemblance of Evoque with Landwind variants launched by a Chinese joint venture company which eventually picked off sales in China in 2015 despite a controversial dispute filed by Land Rover.
Range Rover Evoque Awords
The Range Rover Evoque received critical acclaim and several awards and got a five star safety rating awarded by the European New Car Assessment Program in 2011 and later on got a four star crash safety rating in Australia too. Even before its launch, the Evoque was much anticipated and Land Rover had received 18,000 pre-orders which only increased with its popularity and positive reception. A hallmark achievement was the £27 million grant that Rover received from British government in 2009 to produce an all new Evoque model at the Liverpool plant with production starting off in 2011 and deliveries done by September same year.
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